Rich De La Rosa is a local businessman who has spent decades as an active community volunteer – experience that brings the perspective of a father, homeowner, and local business owner for nearly 30 years.

His deep roots, commitment to the community and business experience makes him the ideal person to help lead San Jose to a better future as a City Council member.  His priorities will be bringing a strong business voice to the council, ensuring high levels of police and fire protection and improving services to neighborhoods.  He will focus on fiscal accountability, better budget priorities and ensuring a positive environment for businesses and jobs.

Rich is president of De La Rosa Latin American Imports in the Tropicana shopping center and he owns his own insurance agency.  His experience taught him to be an independent thinker and problem solving leader — and showed him the need to create a positive environment for creating jobs and improving the economy.

He started his insurance business on the east side of San Jose and moved it to Blossom Valley almost 20 years ago, to be near his home and his children’s schools and activities.

A native of San Jose, De La Rosa now lives in the Santa Theresa/Foothill area.  Rich and his wife, Misty, chose the area to raise their children — Rich, Jr.; Amber; Alicia; Nicole; and Danny — because they enjoyed the friendly, safe neighborhoods, good schools and a strong economy to build their businesses.

Rich has assembled an experienced team to help with his campaign — chaired by Vice Mayor Pat Dando, business icon Mike Fox, Jr. serves as Finance Chair and the campaign is directed by consultant Tab Berg who has run campaigns for Dando and Supervisor Don Gage.

“I have a life-long commitment to community service.  Serving on the Council is not a job that I need, but it is a job I want.”

Rich De La Rosa     President, De La Rosa Latin American Imports, Inc.     Owner, Rich De La Rosa Insurance Services     Steering Committee, Almaden Business Association     Past President and Umpire, Oak Grove Little League     Vice President, Story Road Business Association     Spokesperson, Tropicana Merchant Association     Board Member, Hispanic Chamber of Commerce     Past Board Member, Coalition for Redevelopment Reform     Member, Santa Teresa/Foothills Homeowners Association     Member, Strong Neighborhood Initiative,         KONA Neighborhood Advisor Council     Associate Member, San Jose Downtown Association